TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale rollout. This development aligns with a increase in AI content, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing content creators on another major platform primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we aim to give people the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its app identified as made with AI. Overall, over 100 m media items are submitted to the service daily, making AI content a limited part of its total content library.
User Control Features
Users will be capable of limit or boost the amount of AI-generated videos they watch by opening the content preference feature in the app and picking the AI content topic. Additional categories that can already be controlled under the tool cover news, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines require users to label “realistic” artificially created content, and it prohibits dangerous fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Additionally, the service will from now on attach an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This action is intended to stop users from attempting to bypass the labeling process.
Educational Initiatives
The company is also launching a $2 million educational fund for experts and groups to create educational content about using AI responsibly. This program will assist educational bodies dedicated to teaching coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, amid controversy over proposals to cut jobs for hundreds of review team members in the UK. TikTok is set to eliminate 439 jobs in its trust and safety department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive stated that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
